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Le Vian ~ Positivity Love and Resilience

Le Vian ~ Positivity Love and Resilience

Le Vian presents their upcoming jewelry for the year with positivity, love, and resilience. This is just in time for fashion week, holiday events and gift giving, and red carpet award season. A favorite is jewelry and the ability to create a spark and look that is yours alone. 

Le Vian 2021 Trends 4Chion Lifestyle Accessories
Le Vian 2021 Trends

Positivity, Love, and Resilience

This is an exciting time after a year of Covid. The message from Le Vian is: 

  • Positivity inspiration is the sunshine and its various iterations, alluding to sunny days ahead. 
  • Resilience comes in the form of an increasingly popular metal, platinum, which becomes tougher with every knock, a notion now so apt and strengthening.
  • Love is reinventing of colors di,amonds, gems, and gold to create the various collections. The real love is the continued spirit of contributing to charity. 
Le Vian Feature Trends Jewelery 4Chion Lifestyle i
Le Vian 2021 Trends

Le Vian History

This family owned company for centuries includes their customers and collectors. They are part of the family. Being a family business allows for them to continue with their ability to invest in innovation, take care of their collectors like members of the family, and do things no other jewelry company does. The sense of integrity, responsibility, giving back, and a passion that has lasted through the generations

Their history dates back to 1746, when the Persian ruler Nadir Shah chose the Levian family to be the guardian of the jewels he’d plundered in Asia. The family has continued after each generation to remain innovative and relevant. Le Vian seen often on celebrities, over 300 times each year at various events with the PR firm D’Orazio & Associates. Celebrities must purchase the jewelry. They do not give celebrities the jewelry for the event. 

Le Vian Charity Spirit

The strong presence of Le Vian as a company that continues to make a difference in the world. The event in Las Vegas the charity donations are around $1,000,000 for this event alone. The charities they support include Children, St Jude’s Hospital, Le Vian’s Rafa Foundation the company has a variety of causes, including supporting local communities, medical charities, and building schools in the areas where there are diamonds mines. They contribute 10% all earnings before taxes to charity. 

The last live event held before the pandemic in 2019, a waiter, a single father at the event moved by the fundraising he pledged $200 of his money on the spot. This then also inspired a billionaire in the room to up his own donation by a handsome 6 figure sum.

Le Vian Trends 

The evening includes encapsulating the trends with a red carpet event. This is a large production event similar to the award shows. Here are a few trends from the catwalk fundraiser in Las Vegas. 

Love Trend

Love their recent collective experience is a push to seize every opportunity to express our love to those we hold dear. The heart shape as a symbol of their affection in bold style. The love collection is a beautiful collection to remind the wearer how much love they have in their life. 

Elephant Trend

The icon of the year is the elephant. This piece symbolizes the Le Vian family’s appointment as the guardians of the royal jewels of Persia in 1746. There is a great deal of lore across a myriad of cultures regarding the elephant. The trunk can bring energy, good fortune, or luck. 

Platinum Trend

This is a favorite! Platinum is one that represents resilience. The ability to continue to gain brightness and strength with each wear. Platinum use is with precious stones, like diamonds. This is great to keep going and become stronger with determination. 

Authenticity Trend

Authenticity stone is peacock aquaprase. This is a semi-translucent natural beauty gem. Each piece is unique from the rest. The creates the sense of passion, accepting, and continued learning. 

Pearl Trend

This is another favorite. I give my granddaughters pearls (fake at first) and they are my pearl girls. They get a set of pearls when turning 16, like their mother. They are classic and precious. The collection represents wisdom regarding our recent experience of reflection and hope. These come vanilla, chocolate, strawberry, and honey. 

Obsession Trend

The chocolate diamond is the obsession collection. The 20-year anniversary diamond was on hold after the mine closed. This is a great stone for obsession. The collection is a feeling of a child in a candy shop but with diamonds. 

Statement Trend

Everyone needs a statement piece or two showcasing their personal style. Creating your statement piece can be combining several pieces. Le Vians statement trend is just that for men and women. The statement rings design is to offer flexibility in the expression of the wearer’s individuality.

Follow here for all the upcoming trends. This is the season for red carpets with VMAs tonight and Emmys® next two weekends. Post your favorite pieces or celebrity looks here

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